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    20Sep, 2024
    Top 5 CTA Plugins for WordPress

    A CTA is a button, pop-up, or slide-in that prompts visitors to take a specific action on your website. A powerful CTA Plugin for WordPress can make a big difference in your website engagement, boosting conversion rates and increasing your revenue.More info :https://wpctapro.com/

    This listicle features standout plugins that help you enhance your website’s call to action with a variety of CTA types, from simple tab widgets to full-page banners and slide-ins. Whether you’re an agency, freelancer, or generic user looking to boost website engagement, these tools will enable you to automate and personalize your call-to-actions across your pages.

    The Benefits of Using a CTA Plugin for WordPress: Turning Visitors into Customers

    Featured in this list is WP Call Button, a free-to-use call button plugin that helps you add a floating click-to-call CTA on your website. This mobile-friendly tool is optimized to work on all devices and can be placed anywhere on your site. Moreover, the plugin lets you easily customize the button’s text and colors.

    Another plugin in this list is WP Notification Bar Pro, which allows you to add a customizable message bar on your page that can be populated with various content like search form, email opt-in, social media links, and even countdown CTAs for time-sensitive offers. The plugin also comes with a wide array of customizable options, from color and layout to behavior and visibility control, ensuring your CTAs will look eye-catching without being intrusive or annoying for visitors.

    Next is Thrive Leads, which is a feature-packed CTA plugin that’s designed to help you grow your email list. With this plugin, you can create and deploy sleek opt-in forms for your subscribers within minutes. It also features a range of other CTAs that can be used to promote new products, pages, blog posts, and affiliate links.

    10Sep, 2024
    Fraud Detection For Lead Generation Forms

    Fraud detection for lead generation forms ensures you receive only high-quality leads. It protects your marketing and sales teams from wasting their time on low-intent leads and prevents fraudulent users from accessing your valuable customer data.

    Whether you’re buying web leads for your outbound sales team or collecting opt-in subscribers for your email newsletter, fraudsters can infiltrate your lead generation processes with fake or stolen data. Depending on the type of fraud, this could include a number of different techniques such as bots, device spoofing and even stolen personal information from data breaches.

    The Ultimate Guide to Detecting Botnets

    Malicious publishers buy stolen data from the black market, then use it to fill in fake information on a form to generate a fraudulent lead. When this happens, the malicious publisher gets credited for the lead and is paid a commission. This is a common form of CPL fraud, also known as affiliate fraud.

    To combat this, it’s important to use fraud detection tools that can distinguish between human and non-human form submissions using challenge-response technologies. For example, incorporating CAPTCHA and ReCAPTCHA into your web forms can help distinguish genuine data from bots and other bad actors.

    Additionally, you can set up geographic filters that flag or block submissions from regions irrelevant to your business. For instance, if you’re a plumbing company in Los Angeles, noticing that your leads are coming from Moscow or Delhi is a red flag that may indicate fraud. Adding verification services that validate data like phone numbers, country codes and line types can reduce false or invalid leads as well.