The Miss Mae Site blog Creating Greeting Cards For Your Business

Creating Greeting Cards For Your Business

There’s nothing quite like a handwritten card, even in this age of e-mail and instant messaging. It’s a little piece of history that gets tucked away in a drawer, to be read over and cherished, often for years to come. Greeting cards are sent on religious holidays such as Christmas and Hanukkah, to mark birthdays, births and anniversaries, to offer sympathy and encouragement and just to let someone know you’re thinking about them. This Link : https://www.heartincreation.com

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Early cards were made of fabric, leather, papyrus or vellum and were often decorated with drawings, poems and phrases. They became more affordable during the Industrial Revolution, when Johannes Gutenberg mechanized the hand printing press allowing for mass production that drove prices down and made cards accessible to more people.

Cards are now typically printed on stiff paper or cardboard. They may have an insert with a written message or they may be blank. Depending on the occasion, they may be embellished with glitter or other adornments and they are usually folded to fit into envelopes.

Greeting card publishers look for innovative designers and writers who will help drive their sales. The best freelancers are aware of the market and are willing to push the boundaries of convention. Whether it’s a women in a bikini on the cover of a card or the kind of humor that would have slayed at your friend’s last birthday party, they know what the editors want.

Greeting cards are also one of the most effective ways to earn customer loyalty and promote improved business results. Repeat customers spend 67% more than new customers and a well-crafted greeting card can be a great way to generate ongoing revenue.

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