How to Block Duplicate Account Fraud
Block duplicate account fraud
Block duplicate account fraud it easy for bad actors to abuse digital marketplaces, causing a lot of headache and cost for online companies. These abusive behaviors include spam, scams, phishing, harassment, engagement manipulation, impersonation, ban evasion, and even fraud.
Why duplicate accounts happen:
Some users may have legitimate reasons for creating a second account on a platform, such as having to replace an account they forgot or lost access to, separating their personal and professional personas, or if they want to maintain different user profiles. However, other bad actors create duplicate accounts for malicious purposes, such as distributing spam or spreading fraudulent reviews and information about a product or service.
Blocking Duplicate Account Fraud: Strategies for Preventing Fraudulent Activities on Your Platform
New and old accounts are a good indication of whether an account is suspicious. For example, if an account is new and doesn’t have a lot of followers or activity, it may be a duplicate.
Fake biography: If a profile has a fake biography or lacks any verification badge, it’s a sign that the account isn’t authentic.
Unusual behavior and activity during account sign up:
When you see a high volume of new accounts being created in the same city or country, this can be a sign of account creation fraud. Similarly, if you see a high number of accounts being created using the same IP address, this can be another indicator. Moreover, multiple accounts that are created from the same IP address can indicate the use of bots or other tools to create duplicate accounts.